-developing a 'lifestyle' of giving. (hopefully this is not a fad/trend)
-make sure it doesn't sound too preachy but sends a sincere message that will sway the audience to act on their own.
-target a younger demographic as the older demographic may not be technologically adept and are at the end of their life spans as well. This will also create lifelong 'invested' donors rather than short term donors.
-Can this be modeled after "Green Movement"? since it started quite small and now it has become a global issue. charity is a global issue as well but doesn't have the media exposure that the green movement has.. 'news about new fuels' 'news about kyoto' 'hybrid cars'... etc.
-does it make it's way into product? like green movement that has green friendly product... would this be equivalent to air trade coffee?
Sites of interest:
vimeo
youtube
facebook
flikr
amazon --> the 'you might be interested in' bar at bottom instead use this as
'you might be interested in' for stories. maybe scrolling bar at the bottom with thumbnails of causes.
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